Hence, foreign learners have to learn about this cultural context. A foreign language should be taught in its native cultural context. This information may be of considerable pedagogic importance in foreign-language teaching. They are capable of yielding significant information about the attitudes, beliefs, and cognitive structures of cultures. Word associations can explore the contents of human minds without being expressed in the full discursive structure of language.
It has been realized that word associations can be a reliable technique for the comparative study of cultures. Revival of interest in word associations has taken a new shape.
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